Many Black TikTok users say the platform exploits their content while suppressing their voices. Increasingly, they're moving their activity to other platforms. _B_Contreras_ and MarVasMartinez report:
Ukanwa, the USC assistant professor, said one possibility is that the algorithm was “trained to flag content that involves race” as an anti-bullying measure but isn’t nuanced enough to distinguish between good and bad discussions of it. Another factor could be parent company ByteDance’sSinger, actress and comedian Nicque Marina started posting videos on TikTok during winter of 2019. She now has more than 1.2 million followers on the app and regularly receives thousands of views on her videos.
“I have no intention of being bullied off of anywhere,” she said. “Especially as a Black, female creator, I am not giving up a seat at a table that I’ve rightfully earned.” It’s a common sentiment. LaToya Shambo, chief executive of Black Girl Digital, an influencer marketing agency focused on Black women, said that although many Black creators don’t feel appreciated or supported by TikTok, it’s hard to opt out of TikTok’s enormous user base when the apps being suggested as alternatives are much less popular.
“It’s a challenge when you are making money and you are seeing success on the platform,” Shambo said. “Some people are like, ‘I’m leaving. Fine, this is it.’ And some people are like, ‘You know what, not today.’”soon after The Times reached out to TikTok about his complaints, he’s still in the process of moving over to Fanbase and Clapper.
“I’m trying to keep my head up, and trying to keep fighting,” Conley said. “I don’t want to be defeated by an app.”
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