In one of this year’s most competitive U.S. Senate races, the biggest moments aren't playing out on the campaign trail. They’re on social media.
In one of this year's most competitive U.S. Senate races, the biggest moments aren't playing out on the campaign trail. They're unfolding on social media.
For a campaign that could ultimately cost more than $100 million, the stunts are cheap ways for Fetterman, Pennsylvania’s lieutenant governor, to generate attention. The millions of views are helpful for a candidate who has largely beenAnd it's about more than getting laughs: The social media strategy could prove potent in defining Oz as a carpetbagger disconnected from the state's residents and culture.
He'll shoot texts to campaign staff saying, "‘Hey what about this,’ or ‘did you see this,’" Calvello said. "He’s still very involved." With 3.2 million views, it scored the most engagement on Twitter ever on Fetterman's account, "and that’s a high bar," Calvello said.
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