In Great Britain, there’s one sure way to stand out in the beauty industry: Get the queen on your side.
, just ask British facialist Sarah Chapman. "[Our brand] awareness in the States has really grown because of our connection with her," says Chapman, who’s looked after Markle’s skin care since she moved to the U.K.
The idea dates back to medieval times, when the notion of currying royal favor was something brands would joust for. No, not really. But it got heated. So the Lord Chamberlain, as head of the king’s household, formally appointed the country’s best tradespeople with the honor. Today companies can apply for a Royal Warrant after one of the Royal Households has used its wares for at least five years. The approval process could take up to a year, and brands need to reapply every five years.
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