The weather has always been perfect. The city is big enough. The location — along the cliffs and beaches and mesas of Southern California — has always been desirable.
Yet across the decades San Diego State has sat outside the power structure of major college athletics, this potential gem covered up by administrative indifference, fan apathy, academic snobbery or, in its own odd way, a remote location that made only the Pac-12 conference a viable league.
For decades SDSU has wanted to join the Pac-12, but the Pac-12 has never been interested. They could cite poor facilities and/or meager fan support. Well, USC and UCLA are leaving for the Big Ten in 2024, which means the Pac-12 is without a foothold in the second-most populous region of the country. San Diego may not be LA, but SDSU is the only viable option. And if the Pac-12 doesn’t jump now and offer an invitation, then the aggressive Big 12 — eager to establish itself as a coast-to-coast conference — just might.
SDSU lacks neither for students — over 28,000 full-time undergrads — nor alumni — 400,000-plus. The challenge has been giving them a reason to show it, to wear the gear, to attend a game, to feel that pride that success in athletics can generate.SDSU can be San Diego’s team, especially since there is no NBA or NFL franchise.
The Pac-12 will soon have just 10 members and is working out of a media rights deal of the future. Adding two teams would increase the inventory of games it could sell. SDSU may not help generate more media rights dollars, the way big flagship state universities can, but it also isn’t a net negative. There really aren’t any downsides at this point.
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