Fiorucci debuted its spring 'Desert Oasis' collection at Fred Segal, and is dressing influencers for Coachella.
Fletcher’s first experience with the popular ’80s label was seeing Fiorucci artwork in his fashion school library. “It was always on my mood boards, and when they brought it back in 2017, I was really excited to see what they were going to do….They did a really good job bringing back the sweats and Ts, and then they brought me in to inject that fashion element back into it.
Fletcher said he was inspired for spring by a hand-painted sign from the archives that reads “Love Earth & Nature.” “The archive is full of artwork dedicated to the planet and Elio’s passion for protecting it,” he said. The Fiorucci brand was founded by Elio Fiorucci in Milan in 1967 with an emphasis on curve-hugging, Lycra stretch denim and T-shirts with whimsical graphics. His empire quickly went global, when Fiorucci stores — some of the original lifestyle emporiums — opened in New York, London and L.A..
In the early 1980s, Fiorucci’s art director was Maripol, the architect of Madonna’s image in the “Like A Virgin” days. Oliviero Toscani, who shot many of the era’s groundbreaking Benetton ads, also shot for Fiorucci.
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