Mozilla Firefox is trying to make use of Fakespot, a company it recently acquired, to get rid of fake customer reviews.
According to a recent story by MSPowerUser, Mozilla Firefox has recently been testing an experimental feature called Review Checker. This feature is powered by Fakespot, which Firefox acquired earlier this year. Fakespot is an online service that helps weed out fake reviews, products, and sellers. By integrating this service in its browser, Mozilla’s Review Checker will hopefully filter out misleading reviews and counterfeit products.
According to Mozilla, it “uses a sophisticated artificial intelligence and machine learning system to detect patterns and similarities between reviews in order to flag those that are most likely to be deceptive”. The grades range from A to F, where A and B would mean the review is reliable, C would be a mix of reliable and unreliable, and D and F would be unreliable.
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