How has Ed Sheeran maintained his chart-topping status -- and why is it starting to show signs of slippage? Billboard staffers debate these questions below.
debuts at No. 1 on the Billboard 200 with 118,000 equivalent album units moved -- obviously a great number for an average pop artist, but down about 47% from the first-week performance of 2019's set, and about 282% from that of his most recent non-collaborative album, 2017's Rania Aniftos
is massive, but we're also comparing two things that arrived over four years apart during which the listening landscape has largely shifted. The general consensus with most top-performing artists today seems to be,"Cool, they're back on top -- but with a worse first-week performance than last time. Are they over? Did they flop?" And we repeatedly see that to be not true. That said, I think dethroning Drake from the Billboard 200 -- and scoring a No.
and compare that sonically to a hit like"Bad Habits" from his latest project. And that's not to say had Ed made more of the same that would have collected a bigger first-week figure -- and it's worth noting there are classic Sheeran ballads on the new album -- but my larger point is that things change and one of them happens to be, generally speaking, less earth-shattering first-week performances. But hey, I'm sure Adele will smash this point to smithereens.
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