A Bandsintown survey of 6,000 artists and fans give a look ahead at the future of livestreaming.
, platforms are adjusting to the new live music economy, allowing artists to charge for livestreams. And fans are meeting the moment as well – 80% of surveyed consumers said they are willing to pay for livestreams, up 10% from Bandsintown’s previous poll in April.While 62% of the livestreams tracked by Bandsintown have been broadcast from the U.S., the format allows a more open, global approach to fan engagement than ever before.
com came via 14,000 artists, averaging to about three livestreams per artist throughout the last five months. But that ratio may grow in the coming months, as 70% of artists said they plan to increase the number of livestreams they perform over the next 6-12 months. More specifically, 30% of artists said they plan on increasing their livestream frequency to once a week.
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