5 months into the pandemic, here's how this Thai restaurant is trying to hang on by Noah_Kirsch
Lita Wall, the owner of Thai Direct Bowls in Manhattan, it was April, scarcely a month into the COVID-19 pandemic. At the time the future looked bleak. “Everyone is afraid,” she said. “You have to spend money on marketing to actually get people to buy, [but] we don’t actually have money right now.”
Against all odds, Wall is still operating four months later, hoping that New York City will reopen and customers will return in larger numbers. Scores of nearby restaurants have already shuttered for good. “A lot Thai restaurants have closed,” says Wall. “Some have sold.” At Thai Direct Bowls, sales have ticked up in recent months but are still half of pre-COVID levels. Wall estimates she is losing $1,000 per week, even as she works to reduce overhead.
The restaurant, like many in New York, is serving customers through outdoor dining, which has taken over sidewalks across Manhattan this summer. Those who visit Wall on the Lower East Side can tuck into her healthy takes on Thai cuisine, like “green curry with a twist” or Yum Gai Sai Tua .
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