Costco sold 91 million rotisserie chickens last year, more than double the number from a decade prior. Here's what you need to know about its cheap chicken strategy.
For the past few years, it's been recruiting farmers in Nebraska and recently opened a sprawling, $450 million poultry complex of its very own in Nebraska.Costco sold 91 million rotisserie chickens last year, more than double the number from a decade prior. Costco's secret weapon: Food courts and $1.50 hot dogsHere's what you need to know about Costco's cheap chicken strategy:1.
"Traditional chicken suppliers like Tyson and Pilgrim's Pride are also producing fewer birds to be sold as rotisserie chickens. An estimated 15% of chickens today are sold as whole birds, down from around 50% of all poultry in the 1980s, according to the Department of Agriculture.That's why Costco is seizing control of its chicken supply chain. Costco believes it can slash costs by bringing production in house, saving up to 35 cents per bird.4.
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