Fix Radio, the first national station for builders, boasts 290,000 listeners – now it has launched a mission to tackle depression among construction workers 🔴 Exclusive from adamsherwin10
, plumbers, roofers, decorators and carpenters, has become the on-site choice of some 290,000 workers across Britain, new figures from consumer data firm Neilsen data show.
Timpany added: “When you consider the resources that are spent on health and safety, to prevent objects falling on your head on a site,In construction, still a male-dominated industry, men are three times more likely to take their own lives than the national average for men, according to workplace mental health charityIts figures show that two people working in construction in the UK die by suicide every working day, more than 700 a year.
Launched six years ago, the advertiser-funded Fix has expanded its audience by adapting to the changing demographics of the building site.Top 10 songs played in the last month across Fix Radio:4. Don’t You Worry Child, Swedish House Mafia8. I Gotta Feeling, The Black Eyed Peas“We hired our first female presenter fronts the evening show and it’s a priority to get more women presenters.”
Word-of-mouth is key to Fix’s expansion – “Every radio on a site has an estimated three people within earshot. If they find Fix and make it their number one preset station, that worker will take their radio to the next job and more people hear it.
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