Suzy Holman, cofounder of Jovi, a patch that mutes menstrual cramps with nano capacitor technology, grew her community to over 150,000 members. She leaned on them to help her name and launch the company. At launch, it surpassed $1 million in sales within the first four hours.
Courtesy of Jovi
She implemented a new strategy. Instead of trying to garner likes, she focused on the engagement aspect of social media. She treated her followers as a community and began showing them the real her as an entrepreneur, even if it meant showing the non-glamorous side.patented technology Holman’s friend talked about a patch that could be used to relieve menstrual cramps. So she decided to test it out on Instagram Live in front of her community. As the women watched the patch work in real-time, Holman knew there was something to it.
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