The supermarket's executive chairman Richard Walker declared it's time to scrap 'silly' and 'archaic' laws.
‘We’re a private family-run business,’ Mr Walker says, ‘and I didn’t want that on my conscience.
Baby formula, milk that has been treated to pack it with the nutrients babies need, is vital for countless parents and guardians who can’t breastfeed.saying this is especially pronounced for those working low-income jobs and living paycheque to paycheque. And countless others too, Mr Walker stresses: ‘If you’ve got adopted kids, or you’re a gay couple, or you’re undergoing medical treatment.‘It’s about women having control over their own decisions and their own bodies.
Mr Walker called on other retailers to follow Iceland’s lead in giving shoppers more options when it comes to popping a tin of formula in their baskets.Most tubs of baby formula have been double-digit price increases
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