Brands are bringing consumers behind the scenes of shoe production, and getting ideas from social media.
“It’s about bringing in consumers behind the scenes to see some of the processes that we use to produce our shoes and building that personal relationship,” said Means. “For Instagram and Facebook, we get tons of feedback, and that really guides some of our design inspiration, which tells us what the woman out there is looking for. And we look for ways to provide added value to them by making them feel heard.
“It’s a huge asset as a retailer,” said Cooper. “We absolutely find brands and that’s what’s fun because all different ages of executives are finding different things constantly.”“For us, it was an opportunity to launch during a time where everyone was escaping. And so for me, I always see the bright side,” said Larroudé.“We like tons of feedback and working practically, on what is working, what is not working and what plans are happening,” said Larroudé.
“What gives me hope, though, is actually people are more aware of these issues, and they’re beginning to look into it more,” Bhojwani said. “Thank you, Gen Z, for being acutely aware and pushing the conversation forward.
“Sustainability is actually one of our grand theories as well, because it’s just so important to have responsible production,” said Means. “When we all know the disadvantages of waste and what it’s doing with climate change, I think it’s really important to have those core values in your brands, make sure every day you’re taking a step to do the right thing.”],” said Cooper. “I think there are consumers that only want things that are fully sustainable.
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