South African DJ RealBlackCoffee hosts his ‘Homebrewed’ virtual sessions for his fans worldwide
JOHANNESBURG - He rose from South Africa’s poorest province to become one of the world’s most successful DJs, entertaining millions in dance clubs all over the globe, but the COVID-19 lockdown has got DJ Black Coffee wondering about the future of the music business.
“Regardless of what revenue you were making before, you are gonna to get to a point where you are making zero, it’s gonna affect all of us,” Black Coffee, whose real name is Nkosinathi Innocent Maphumulo, told Reuters in a video interview on Friday. Like other artists he has turned to performing ‘virtual gigs’ that fans can access via the Internet in their living rooms, raising money for charities mitigating the fallout from the coronavirus in South Africa.
His last virtual charity performance is on Saturday. Then he is going to try and figure out how to make money online.“Even if you get a million views, if you get 5 million on YouTube, the cheque you’re going to get for that is like a joke,” he told Reuters by videolink from the front seat of his car, wearing a casual sweater and brown-tint aviator shades.
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