From Miu Miu to Gucci and JW Anderson, the buzziest collections of the season were decidedly simple.
Maybe it was already in the wind? Luxury sales are slowing worldwide and a large cohort of designers — or perhaps their brands’ merchandisers — seemed to sense the new mood, sending out a parade of collections for spring 2024 of chic, wearable and dare we say, simple, clothes in an attempt to spur consumers to open their wallets come next season.
Leading the way for the normcore trend is Miuccia Prada, who recently snagged the number-one spot on Lyst’s hottest brand index forWeek, WWD international editor Miles Socha reported the designer “wore a sleek, tawny brown leather coat which had an unusual feature: a black knit hood hanging from under the collar.
At the latter, Anderson said the buzz-word of the moment, “minimalism,” was on his mind, but as Socha wrote in his review of the collection, the term “is surely an insufficient description for simple clothes packed with so much attitude.” EXCLUSIVE: Miss USA 2023's Top 20 Swimsuits Are 'Not the Typical…. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google.
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