Ford CEO: Elon Musk is taking a page from Henry Ford's playbook with his EV price war
Musk's price cutting strategy is similar to what Henry Ford did in 1913.Ford Chief Executive Jim Farley says Elon Musk's price war strategy forFarley told reporters last week that Musk's idea to slash prices and protect volume over profit margins is a play right out of Henry Ford's Model T playbook. that features a close look at the year Ford became a mass-producer of vehicles."This has all happened before.
"We do believe we're, like, laying the groundwork here, and that it's better to ship a large number of cars at a lower margin, and, subsequently, harvest that margin in the future as we perfect autonomy,"
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