Ford CEO Jim Farley discusses the industry's electric vehicle push as company's grapple with sluggish demand and consumers' anxiety
Ford CEO Jim Farley discusses ongoing talks between the UAW and the Big Three automakers as a potential strike looms on 'Special Report.'may not be a lightening hit for consumers.
"We’re going into the mass consumers who have a lot of charging anxiety," Ford CEO Jim Farley warned when explaining the growing push for EVs. Farley joined "Special Report" Tuesday to discuss the EV push as demand for the greener alternative has yet to peak.," Farley stressed again. The Ford CEO also suggested that consumers are "not willing to pay a premium" for electric vehicles, despite more being offered in today’s market.
"Some customers who have the right duty cycle are really interested, but the price premium that we see a year ago is not there today," he continued.
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