It's official: Ford confirms it will axe the Fiesta supermini, ending production in 2023 after more than 45 years on sale
Ford has revealed in a statement: ‘We are accelerating our efforts to go all-in on electrification with our passenger vehicles being fully electric by 2030 – and all vehicles across our Ford portfolio by 2035. As we get ready to transition to an electric future, we will discontinue Fiesta production in Cologne, Germany by end of June 2023.
‘We will introduce three new exciting electric passenger vehicles and four new electric commercial vehicles in Europe by 2024. We plan to sell more than 600,000 electric vehicles in the region by 2026, and the electric passenger vehicle production at the Cologne Electrification Centre will reach 1.2 million vehicles over a six-year timeframe.’
Small cars of this size have incredibly small margins, and Ford is busy reprioritising its car line-up in order to get the biggest bang for its buck in the cars that remain on sale while it invests in electrification. It’s already made a similar decision in the North American market, killing off cars like the Focus and Fusion in favour of SUVs, pick-up trucks and the Mustang. Interestingly, as well as the Fiesta, Ford confirms that it will also discontinue the S-MAX and Galaxy in 2023.
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