In an effort to shut down ignorance and foster acceptance, Ford has created a one-off Bronco wrapped in rainbow colours as a thumb in the eye to all those who would demean the LGBTQIA community. — via drivingdotca autonews autoindustry entertainme...
Using a Wildtrak-trimmed model as its base, this 4×4 was wrapped in a rainbow-and-glitter motif with colourful stickers on the rear quarter windows and a Ford Pride hashtag on the leading edge of its windshield. The rest of the truck looks like a stock Wildtrak, including steel off-road bumpers and Goodyear all-terrain tires.
“Bronco is bold, proud, and tough, and it’s built for everyone,” Bill Peters, Ford Pride chair and Ford integration product lead, said in the automaker’s announcement of the special SUV. “With BlueOval City just an hour away, Memphis is the perfect place to debut this Bronco and show folks in Tennessee that Ford is an inclusive company that strives to make sure everyone feels welcome.”
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