Ford Motor is cutting the price of its electric pickup truck, the F-150 Lightning, by between $6,000 and $10,000 depending on the model.
Ford offers seven varieties of the F-150 Lightning, including the Pro, Platinum Extended Range and the Lariat. The F-150 Lightning Pro, the vehicle's least expensive model, now costs $49,995, marking a $9,979 price cut from the most recent price. The Platinum Extended, the priciest version, now costs $91,995, a $6,079 drop.
As the number of EV options bloom, automakers are using price cuts as a strategy to garner the loyalty of customers interested in buying a more eco-friendly vehicle. The F-150 Lightning, which Ford first introduced in April 2021, is one of only eight EVs eligible for a full $7,500 tax
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