Ford Pro commercial truck business out-earned ICE Blue in the second quarter, while Ford ups earnings outlook for the year.
For the second quarter, Pro’s EBIT was $2.4 billion, up 22% year-over-year, from revenues of $15.6 billion, compared to Blue’s EBIT of $2.3 billion, up 5%, off revenues of $25 billion.
For now, and perhaps until the all-electric Model-e unit becomes profitable, Ford’s main business is as a commercial truck maker. Farley credits its Tesla-esque paid digital subscription services for boosting Pro’s earnings. The company has sold about 550,000 such paid subscriptions, Farley said, with Pro vehicles accounting for 80% of that.
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