'The F-Series launch is a pivotal moment for Ford,' one analyst says.
Changes are coming to Ford's flagship F-150 pickup truck.
A Ford spokesperson said the company was on track to deliver the trucks to dealers this fall with production only minimally impacted by the coronavirus shutdown. Caldwell has low sales expectations for the hybrid F-150,"but Ford must continue to innovate in this space as it can't afford another competitor to swoop in and steal the crown," she said.
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