Forever 21 hasn't been the brand of choice for Gen Z, which is largely concerned about sustainability and social issues.
Forever 21's bankruptcy comes as a result of a series of missteps, but its most egregious failure may be failing to appeal to Gen Z shoppers, experts say. While Gen Z is looking for affordable clothing, it's more sustainability-minded than older generations and has taken a liking to resale and thrift shopping, threatening the former dominance of fast fashion.
Forever 21's bankruptcy comes as a result of a series of missteps, but its most egregious failure may be failing to appeal to Gen Z shoppers, experts say. While Gen Z is looking for affordable clothing, it's more sustainability-minded than older generations and has taken a liking to resale and thrift shopping, threatening the former dominance of fast fashion.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Forever 21 Has Officially Filed For BankruptcySo long, $4 graphic crop tops?
Weiterlesen »
21 Genius Problem-Solving Products You Probably Didn't Realise ExistedYou mean there's a product for that?!
Weiterlesen »
Iraq curfews, shootings as 21 die in anti-government ralliesLATEST: Iraqi security forces imposed a round-the-clock curfew in Baghdad and fired live rounds and tear gas on Thursday to disperse anti-government protests that have gripped the country since earlier this week, killing 21 people so far.
Weiterlesen »
21 Of The Funniest Ways People Have Cheated On ExamsDon't get any ideas.
Weiterlesen »