Mercedes-Benz Chief Executive Ola Källenius is putting his chips on rebuilding the electric-vehicle motor and outmaneuvering rivals on autonomous driving.
In a class-action lawsuit, customers say they were duped by Tesla’s $15,000 Full Self-Driving feature. Company lawyers say failure isn’t fraud.Källenius, a 54-year-old native Swede who visited the Bay Area in late June to inspect Mercedes’ Silicon Valley research and development center, believes the company is up to the challenge.
I love my electric car, but after more than three years I’m thinking of trading it in for a fossil-fueled model because even in California it’s not easy being a green motorist. Mercedes’ Level 3 feature, if it works as advertised, will put the company ahead of Tesla with a true autonomous vehicle.logged by federal safety regulators, Mercedes is taking more gradual steps to full autonomy.
While he declined to talk about any other company’s approach to self-driving liability, the subtext was clear: Tesla defends itself against lawsuits that result from Full Self-Driving crashes by claiming theKarl Brauer, auto industry analyst at online vehicle search and research site iseecars.com, calls Level 3 not just a “game changer” but the start of “a sea change in human culture.” Other companies will be introducing Level 3 over the next several years.
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