Soumya Sriraman, most recently head of Amazon’s Prime Video Channels, has been hired by Qurate Retail Group, the parent company of QVC and HSN, as president of streaming. In the newly created…
In the newly created role at the John Malone-controlled company, Sriraman will lead Qurate Retail’s streaming commerce business, which includes the QVC+ and HSN+ streaming services and QVC’s and HSN’s expanding presence on digital livestreaming TV. Sriraman joins the company effective Sept. 7, reporting to Mary Campbell, president of vCommerce Ventures .
In addition, Qurate Retail announced that it has hired Stacy Bowe, who previously held senior merchandising positions at G-III Apparel Group and Macy’s, as chief merchandising officer for QVC U.S., effective Sept. 6. For the full-year 2021, QVC U.S. represented approximately 75% of Qurate Retail’s $8.3 billion in video-commerce revenue in the U.S. .
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