Former Kate Spade designer Jamie Banks was looking for a change of scenery when she left the ready-to-wear brand and dove into the swimwear market. What she came up with was an assortment of sexy-yet-still-practical swimsuits.
A one-piece swimsuit fromBut Banks emphasized that she “grew up at Kate Spade,” so much so that it continues to influence her designs today. In fact, Banks was one of former Kate Spadefirst hires after Kate and Andy Spade sold the company to Liz Claiborne. After joining, Banks helped launch the Kate Spade rtw collection in 2007.
“When you grow up in a brand like Kate Spade, it’s sort of hard to work anywhere else that doesn’t quite have the same power of brand and storytelling,” Banks said. “Everything about Kate during [the Deborah Lloyd] years was very, very magical. It was magical in-house; it was magical out of house. The entire customer experience was always so thought through — from the logo, the color palette, theexperience, the way we discussed our products in the stores. It was never just about the product.
Interestingly, Banks said she never actually wanted to launch her own company. “I had pictured myself going to that [Kate Spade] office until I was 65 or older,” she said. at Kate Spade. Like many, Banks struggled with what to do next. It was a consulting job for a swimwear brand in Florida that brought her back to life. “And I said, I’m not going to start a brand if I’m not solving a problem, or bringing something to the customer that [customers] don’t already have,” she said.
Working with wholesale partners, or even opening her own Change of Scenery stores, are also part of the vision. “My dream for our first store would be in Royal Poinciana in Palm Beach,” said Banks, referring to the outdoorshopping area in Florida. “It’s my favorite, favorite place to shop, or to take time for myself. I just think it’s incredible there. It’s the loveliest experience. It feels very European almost. And there’s a beautiful garden and you can have tea and sit outside and there’s kids running around. It’s just awesome.
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