Pizza chain Papa John's International Inc, trying to recover from a string ...
- Pizza chain Papa John’s International Inc, trying to recover from a string of high-profile public relations blunders, on Friday named former basketball star Shaquille O’Neal as its newest board member, brand ambassador and investor.
O’Neal, a popular product pitchman who was one of the National Basketball Association’s best players in his prime, will invest in nine of the company’s restaurants in the Atlanta area, where he lives. The star, who also owns a Krispy Kreme doughnut franchise in Atlanta and chicken restaurant Big Chicken in Las Vegas, will be paid $8.25 million for his endorsement.
Papa John’s first linked up with O’Neal shortly before the Super Bowl in February, when the restaurant chain sponsored an event he hosted in Atlanta, Ritchie said. O’Neal said he was interested in becoming a franchisee, and as Papa John’s was looking to add racial diversity to its corporate board, he became a candidate as a new director, Ritchie said.O’Neal’s directorship on the Papa John’s board is his first on a publicly traded company.
To counter bad publicity, Papa John’s removed Schnatter as the brand’s spokesperson and from its marketing materials and pizza boxes.
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