“All the companies I have worked at were very much leading in this direction.”
the subscription-based personal styling service only months before its initial public offering, she’s taking the wraps off her first independent venture., an AI-powered shopping platform expected to launch in the first half of 2020.
Coming out of stealth today, the team at The Yes is readying a beta mode to better understand and refine their product. Bornstein and Aggarwal have raised $30 million in venture capital funding to date across two financings. The first, a seed round, was co-led byKirsten Green and NEA’s Tony Florence. The Series A was led by True Ventures’ Jon Callaghan, with participation from existing investors. Bornstein declined to disclose the company’s valuation.
Bornstein and Aggarwal withheld many details about the business during our conversation. Rather, the pair said the product will speak for itself when it launches next year. In addition to being an AI-powered shopping platform, Bornstein did say The Yes is working directly with brands and “creating a new consumer shopping experience that helps address the issue of overwhelm in shopping today.”, Bornstein said she had an epiphany.
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