'It's not the shortage itself that is predictable but rather the reliance on American parents to figure out yet another dire situation without the societal safety nets necessary to support them and their families.' — Melissa Wirt, Latched Mama CEO
In lieu of action from policymakers to support parenthood in the US, I took a stand the best way I knew how: as an employer. All of Latched Mama's 42 employees, 90 percent of whom are mothers, receive 100 days paid parental leave, as well as the benefit of bringing their child to work with them up to 18 months old.
This is what support for parents looks like. By providing radical workplace benefits where the government has come up short, I hope to make the transition to parenthood easier for my employees and to retain them when they return to work. Formula will return to shelves, and when it does, parents in America will soldier on. But the missteps that led to this crisis will remain unchanged. The US government has put maternal health in the hands of employers. In a country where policy follows the lead of capitalism, it's up to us as business owners to influence societal change. We can't continue to let our country's parents down.
Melissa Wirt is the CEO and founder of Latched Mama, a breastfeeding-apparel company whose parent-friendly policies are setting a new standard for flexible work. A certified lactation counselor, Wirt founded Latched Mama in 2014 in response to the lack of comfortable, stylish, and affordable nursing-wear options for women.
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