ESPN and Formula One signed a new three-year deal to continue to broadcast races...
AUSTIN, Texas - ESPN and Formula One signed a new three-year deal to continue to broadcast races in the United States, the all-sport network said on Friday.
Even so Formula One remains a niche sport in the United States with this weekend’s grand prix in Austin, Texas, the only U.S. stop on the glamor circuit. The Women’s College Softball World Series two-game championship series in June between the UCLA Bruins and Oklahoma Sooners averaged 1.5 million viewers, more than double the viewership of any Formula One race in the United States.
“The combination of their dedicated coverage and Formula One’s amazing racing spectacle is a perfect partnership for us to build on our recent success with U.S. audiences.”
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