Apple Inc on Thursday removed popular video game 'Fortnite' from its App Store for violating the company's in-app payment guidelines, prompting developer Epic Games to file a lawsuit against the iPhone maker seeking to end its in-app payment practices.
FILE PHOTO: An attendee stops to text next to Epic Games Fortnite sign at E3, the annual video games expo revealing the latest in gaming software and hardware in Los Angeles, California, U.S., June 12, 2019. REUTERS/Mike Blake/File Photo
The move came after Epic Games enabled a direct payment feature on the Fortnite app, which Apple said violated its in-app payment guidelines. Epic filed a lawsuit in the U.S. District Court for the Northern District of California seeking no money from Apple but instead an injunction that would end many of Apple’s practices around the App Store, which is the only way to distribute native software onto most iPhones.
Apple takes a cut of between 15% and 30% for most app subscriptions and payments made inside apps, though there are some exceptions for companies that already have a credit card on file for iPhone customers if they also offer an in-app payment that would benefit Apple. Analysts believe games are the biggest contributor to spending inside the App Store, which is in turn the largest component of Apple’s $46.3 billion-per-year services segment.
“The fact that their business interests now lead them to push for a special arrangement does not change the fact that these guidelines create a level playing field for all developers and make the store safe for all users,” Apple said in a statement.
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