Four little-known tricks Asda uses to make you spend more – how to avoid them and save cash
The Pounds in your cashpot can then be exchanged for vouchers to spend in store.
She explained this is because the deals they offer appear to be too good to be true, which at times they may be as they may cheaper in other supermarkets. "Consumers reportedly believe that this system is more rewarding than at other supermarkets and thus it creates customer loyalty," she added.Another covert way in which Asda might subtly encourage shoppers to spend more is to adjust what they see when they first walk in.
"This ensures that people have a look at these items, as if they are left until the end after all the food has been gathered in the trolley, they are more likely to give them a miss. In many supermarkets, if there is any music at all, it is pretty low and slow paced, but not in most Asda shops."This is different from other supermarkets that usually play it at a more subtle level.
"Essentials such as milk and bread are placed far away from the entrance so that people are exposed to different products that they are likely to pick up while heading for the essentials."Positioning
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