In a deal valued at $100 million, Eluvio will provide the technology powering Fox Entertainment and Bento Box Entertainment's NFT arm, Blockchain Creative Labs.
“This is a really big, big thing to go to mainstream media,” Munson said. “Everyone is much more conscious of the power of blockchain principles.”
Consumers and viewers should be able to start using the technology “in weeks,” according to Munson. Bento Box Entertainment CEO and co-founder Scott Greenberg said viewers would have a better opportunity to engage with the creators of their favorite shows and movies. “Like owning a DVD, you can actually own an episode of television or movie,” he said. “If I bought a movie and I’m done and I resell it, the creator gets paid again. And if there’s a studio attached and helping finance it … they can track all the revenue and they get multiple payments.”
Greenberg added that traditional release windows would not be changed by the introduction of this blockchain technology. “It depends on the content, it depends on the creator, it depends on the windowing, but we’re not disrupting the windowing,” he said. “We’re actually creating more revenue opportunities within the traditional windows that are presented.”Rick and Morty
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