Cheesemongers in France need your help!
The organization’s “fromagissons” campaign, a combination of “fromage” and “agissons” , according to, is encouraging people to start buying traditional cheeses in support of French cheesemongers, who have seen sales fall as much as 60 percent since the crisis began.
According to the statement by Terre de Lait, most consumers prefer to have simple household dairy products like milk, butter, and cream, but typically forego specialty items like traditional cheeses in the midst of the coronavirus crisis. It’s easy to see that many people are choosing kitchen staples over more expensive products in order to save money and skip on luxuries during uncertain times.
“The challenge: Encourage the consumption of traditional cheeses shunned by consumers since confinement, and avoid stocks in dairies as much as possible,” it says on the Terre de Lait’s statement, which encourages all people to “work together so that France remains that of 1,000 cheeses.
And it’s not just people in France who can help out. If you have access to traditional French cheeses where you live, you can also eat more cheese in solidarity.
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