As with most things of Frank Ocean’s creation, the announcement of his new luxury company Homer came suddenly and as something of a surprise
), it’s clear from the store interiors he’s not all that interested in the trappings of tradition. The space is sleek and minimal, accented by pops of bright color, much like the jewelry on display. With an emphasis on aluminum and urethane surfaces, the store was designed in collaboration with the architects Michael Abel and Nile Greenberg of the firm ANY.
The existence of a store in the first place is a testament to the fact that Ocean isn’t positioning Homer as an e-commerce brand, either. The label’s website lets you thumb through a digital version of its printed catalog, but to order, you’re asked to actually place a phone call. Some amount of human interaction is required to acquire the pieces. You’re not buying groceries from Amazon, after all. These are high-end pieces.Prices for the collection range from $395 to $1.
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