Ocean is venturing into fashion with jewelry, scarves, and a new Prada collab.
I’d barely unpacked the merch from Kanye West’s Donda listening party in Atlanta, when another cult music figure announced a new fashion and lifestyle venture. No, not Lady Gaga who has turned the streets of New York into her catwalk in the lead-up to a concert series with Tony Bennett. Not Rihanna either, who recently attained billionaire status thanks to Savage X Fenty and Fenty Beauty.
Selena Forrest wears a $1.9 million necklace by Homer on the cover of the brand's debut catalogue. Photo: Frank Ocean Called Homer, Ocean’s luxury brand will start with fine jewelry and silk scarves and, we expect, expand into clothing, accessories, shoes, and more. A Prada collaboration, long rumored on message boards, is also part of the debut Homer collection. But outside a seafoam Prada anorak, similar to the one Ocean wore to the 2019 Met Gala, the products in Homer’s 84-page catalogue are mostly cartoony baubles in alien shapes or the letters A-OK curved into a ring.
A press release describes the collection as inspired by “childhood obsessions and “heritage as a fantasy”—a mood conveyed well through a sort of Delia’s-meets-L.L.Bean catalogue shot by Tyrone Lebon. Get a preview of some imagery here and stay tuned for more from Ocean.Frank Ocean's Prada anorak at the 2019 Met Gala birthed a million memes. Here, he iterates on the theme with a soon-to-be-revealed Prada collab.
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