Fred Segal has come full circle: The new Malibu store, which opened this weekend, is located in a cluster of retail spaces originally developed by Fred Segal himself between 1973 and 1980.
Marianne Bema was one of the shoppers who showed up at the opening party for the new Fred Segal outpost in Malibu on Saturday.
Sharon Lee, a 34-year-old Los Angeles native and founder of the handmade wallpaper company Krane Home, also remembered shopping with her mother at Fred Segal. “My mom bought my sister an outfit,” she said. “I was 14 and not old enough to fit into the clothes, but I was so jealous and mad because I wanted the same orange velvet bellbottom jeans. I made her turn around in the parking lot to buy me a pair because I threw such a fit — and that was my first purchase.
Segal’s granddaughter, Molly Segal, was also on hand. “I grew up going to Fred Segal Santa Monica,” she said. “I got my first haircut there, and every single item of clothing that I can remember. But the one I remember most was when I was 9 years old, getting my first Juicy Couture matching sweats and sweatshirt. I wore it to school for a week straight.”
When it was Segal’s turn to pose with the ivy wall for an Instagram, a bystander approached her and said that while the new store might be in a different spot, it was easy to feel the similarities to what the original represented. “It’s not always about what I’m going to sell, how much we can do, it’s about creating a wonderful environment for everyone involved,” said Segal. “I think the way forward for retail is customer experience.
, said by phone that the company’s focus would primarily be on opening stores internationally as well as developing a private label brand.
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