'Free Guy' gives box office a lift, opening with $28.4 million

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'Free Guy' gives box office a lift, opening with $28.4 million
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“Free Guy,” an action comedy starring Ryan Reynolds as a background character in a video game, opened better than expected over the weekend.

an action comedy starring Ryan Reynolds as a background character in a video game, opened better than expected over the weekend, collecting an estimated $28.4 million in ticket sales despite a marketplace challenged by COVID-19., “Free Guy” succeeded with an old-school formula: an original, star-fronted movie with good word-of-mouth playing only in theaters. The movie directed by Shawn Levy was made by the Walt Disney Co.

“Since Memorial Day weekend, the domestic box office has been running at approx. 50% of 2019 levels, with several spikes from strong titles, but then returning to 50% of 2019,” Gross said in an email. “Under normal conditions, ‘Free Guy’ would be opening 50% higher than this weekend’s number — comfortably.”Reynolds to announce Saturday that Disney wants a sequel

Reviews were good , and a male-heavy audience gave “Free Guy” an “A” CinemaScore. “Free Guy” also added $22.5 million internationally.. After decades of futility, Hollywood is increasingly finding success by mining video games for intellectual property. Reynolds starred in one of the best performing video game adaptations — 2019’s “Pokémon: Detective Pikachu,” which grossed $432 million worldwide.

Last week’s top film, “The Suicide Squad,” slid steeply, dropping 70% in its second weekend. After its $26.2-million debut, James Gunn’s “Suicide Squad” redo pulled in just $7.8 million for Warner Bros., bringing its two-week total to $42.9 million. It’s concurrently playing on HBO Max.

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