Not only does Free People drape the titular band in 1970s boho glam costuming — you can also buy Daisy Jones-inspired wares straight from the retailer.
hasn’t even hit Amazon Prime, but the fictional band already has nearly 3 million Spotify streams on its first single. Perhaps the immediate embrace comes from the fact that the show is openly influenced by the tantalizing emotional snares around Fleetwood Mac. Or maybe it’s becauseis starring in the show. Or maybe it’s because the song is pretty good, immediately evoking a nostalgia for 1970s Americana folk rock.
Amidst the various Y2K, ballet-core, indie sleaze, and other various trends dominating consumer fashion right now, ‘70s boho has taken a bit of a backseat, but all the Free People clothes in— along with the brand’s accompanying capsule collection for the show — prove the 1970s will never go out of style.
“I immediately thought of Free People when I started the show,” Wingate said in a statement, sharing that she took inspiration from classic rock, boho, hippie, glam rock, and psychedelic styles. “I knew there would be great styles I could incorporate that would have the exact flavor and feel that I needed for the period. I've been a fan of the brand for so long, so this all seemed like the absolute best fit.
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