Freed from commercial obligations, Taylor Swift changes direction

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Freed from commercial obligations, Taylor Swift changes direction
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  • 📰 TheEconomist
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Artists have often used crises to present new aspects of themselves to their public

TO RELEASE A surprise album is no longer a surprise: it’s just what superstars do. To be a superstar and to release a surprise album that sounds nothing like your previous work, as Taylor Swift did with “folklore” on July 24th, really is a surprise. Ms Swift took advantage of lockdown to quietly make a record that took a hard turn away from the pure pop of her recent albums, teaming up with Aaron Dessner of The National.

What’s surprising is that more artists have not used the turmoil of these past few months to try to stretch themselves. There have been unusual events—Charli XCX recording an album inspired by lockdown during lockdown; Nick Cave’s sublime solo piano show, which streamed last week—but nothing else quite on the scale of Ms Swift’s reinvention, no matter how temporary it might turn out to be.

Brian Eno, too, turned injury into a new form of music after he was run over by a taxi in London in January 1975. Recovering at home, he put on an album of harp music an old girlfriend had brought round. One channel of his stereo didn’t work, and the amplifier was set at a very low level, with the result that the music was almost inaudible.

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