Iconic big-screen boogeyman becomes unlikely pitchman for the importance of wearing masks to protect against coronavirus in viral video.
Public health officials like Dr. Anthony Fauci have been emphasizing the need for the public to wear masks as the coronavirus pandemic intensifies across the country. Now, that message is being echoed by one of America’s most famous masked men. Friday the 13th slayer Jason Voorhees, stars in a new PSA created by the ad agency, Ogilvy, about the importance of masking up.
On Instagram, Ogilvy notes that many New Yorkers — especially younger residents — need to be reminded of the importance of wearing masks. Hence the team-up with a pop-culture icon like Jason, who has been scaring moviegoers for 40 years. “How can we get them to pay attention to this life-saving message? Tap into pop culture and entertain them. Don't preach. Don't fear-monger. Do the opposite. Make them smile, engage and share with their peers.
Even Jason wants us to mask up 😷 just leave the machete's at home...#TheMoShow on @altaz933 https://t.co/YYiSBIo01hYour move, Freddy Krueger.
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