The Guru Grift follows a clear formula: First, the man (for it is usually a man) says something both true and obvious.
For example: The way society is structured benefits only a very small percentage of wealthy people.
Finally – and this is the crucial bit – they’ll tell their followers that everything outside of their 'community' is part of a matrix concerned with preserving itself/the status quo. Why am I sorry? Well, I used to be a BIG fan of Brand. Back in 2015, around the time of The Trews, I found his analysis of tabloid media entertaining, enlightening and needed.
He morphed into an emblem of everything that’s wrong with the wellness industry: One that often co-opts the language of science whilst ignoring its findings completely. Am I saying that mainstream media outlets are universal paragons of truth? Absolutely not. There are clearly agendas at play and, to be honest, you don’t have to be that bright to see them.
Absolutely . Do popular newspapers pick and choose what to amplify and what to ignore? Again, it’s a great big resounding YES.
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