Turning carp into a popular household and restaurant menu item is one way officials hope to rein in a decades-old invasion threatening native fish, mussels and aquatic plants in the Mississippi and other Midwestern rivers, as well as the Great Lakes.
TRAVERSE CITY, Mich. — You’re in the mood for fish and your server suggests a dish of invasive carp. Ugh, you might say. But how about broiled copi, fresh from the Mississippi River?Illinois and partner organizations kicked off a market-tested campaign Wednesday to rechristen as “copi” four species previously known collectively as Asian carp, hoping the new label will make them more attractive to U.S. consumers.
“This could be a tremendous breakthrough,” said John Goss, who led the Obama administration’s effort to halt the carp invasion and worked on the renaming project. “The next couple of years are very critical for building confidence and acceptance.”It’s an abbreviated wordplay on “copious” — a reference to the booming populations of bighead, silver, grass and black carp in the U.S. heartland.
“Government subsidies alone will not end this war,” Goss said. “Private-sector, market-driven demand for copi could be our best hope.” Dirk and Terry Fucik, owners of Dirk’s Fish and Gourmet Shop in Chicago, said they’ve sold carp burgers for years and offer carp meatballs, tacos and other dishes. Next step: Seeking approval from the federal Food and Drug Administration, which says “coined or fanciful” fish labels can be used if not misleading or confusing. A familiar example is “slimehead,” which became a hit after its market moniker was switched to “orange roughy.”Illinois also plans to register the “copi” trademark, enabling industry groups to develop quality control procedures, Irons said.
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That’s not Asian carp, that’s ‘copi’: unpopular fish getting a makeoverIllinois and partner organizations kicked off a market-tested campaign to rechristen as “copi” four species previously known collectively as Asian carp, hoping the new label will make them more attractive to U.S. consumers.
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From 'carp' to 'copi': unpopular fish getting a makeover🐟If “invasive carp” doesn't sound appetizing, how about a plate of copi
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From carp to copi: An unpopular but edible fish gets an image makeoverTurning carp into a popular household and restaurant menu item is one way officials hope to rein in a decades-old invasion threatening native fish, mussels and aquatic plants in Midwestern rivers and the Great Lakes.
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From 'carp' to 'copi': unpopular fish getting a makeoverTurning carp into a popular household and restaurant menu item is one way officials hope to rein in a decades-old invasion threatening native fish, mussels and aquatic plants in the Mississippi and other Midwestern rivers, as well as the Great Lakes.
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Goodbye Asian carp, hello Copi: Illinois renames invasive fishIllinois announced a new name for Asian carp Wednesday after two years of research and planning: Copi.
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Copi: Asian carp get new name meant to encourage eating as means to control invasive species'The 'carp' name is so harsh that people won't even try it. But it's healthy, clean and it really tastes pretty darn good.'
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