From livestreaming to online shopping, more and more China jobs are going digital

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From livestreaming to online shopping, more and more China jobs are going digital
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Hiring in China is still tepid, but more and more new jobs are going online

More and more people in China are turning to jobs in the digital economy as the coronavirus accelerates a shift toward online commerce and livestreaming.

The unemployment rate for cities held steady at 5.7% in July, according to official data released by the government Friday. The official jobless rate — whose accuracy is often doubted by analysts — was the same as the prior month, data from the National Bureau of Statistics showed.record high of 6.2% in February.

While the virus' spread has subsided and most courses have resumed offline, Gao said he is planning to offer online classes for regional test preparation. "This year is a breakout year for online education," Austin Li, CEO of consulting firm Edge Fashion, which he says now generates about half its revenue from online courses on implementing a livestreaming and e-commerce sales strategy — up from about 20% in 2017.

Since the coronavirus pandemic forced millions of people to stay at home and limited the operations of physical stores, selling directly to consumers via live video streaming has taken off in China.

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