Rachel Riley, who launched her brand of the same name in 1998, told MailOnline it was 'so fun see Prince George looking adorable wearing our outfits.'
READ MORE:When Rachel Riley first saw nine-month-old Prince George wearing her Sailboat Smocked Dungarees, she couldn't have foreseen the fame that would follow.
The £79 dress was the fastest-selling item in the brand's history, vanishing from stock within 12 hours. Fortunately, the team managed to place the dungarees on backorder, preventing any disappointment among shoppers. Perhaps it is her endearing vintage-inspired aesthetic that attracted the Prince and Princess of Wales to the brand.
George was also seen wearing Rachel Riley's Moss Stitch Cardigan while touring Australia and New Zealand in 2014. The garment now costs £34.50 He notably wore a red and white Smocked Set for Charlotte's christening in 2015, reminiscent of an outfit his father wore when meeting his newborn brother, Harry, for the first time more than thirty years earlier.
This signature style was one of the first designs created by Rachel, as she explained: 'Princess Charlotte is a fan of our button-front dress style, which was actually the first item I designed when I began my company 30 years ago.'We now have customers buying our designs for their own children, similar to ones they wore themselves when they were small.
It seems that the brand's considered blend of timeless style, comfort and practicality creates a winning formula for the Wales children during official engagements.He sported a Rachel Riley polo shirt for the family Christmas card in 2021 and, last year, wore a pair of tailored shorts by the quintessentially British brand.
'We design clothing that changes and adapts as children grow up, so it is always fun for me to see them in babysuits when they are babies, dungarees when they are crawling, shirt and short sets and cute dresses when they are walking.
Royals Chelsea Flower Show London Easter Prince Louis Prince George France Rachel Riley Kate Middleton Royals Princess Charlotte New Zealand
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