‘AI and blockchain are simply revolutionizing this industry today,’ says David Schulhof, founder and CEO of the MUSQ Global Music Industry ETF
2023 has been a big year for live music, driven by the phenomenal success of Taylor Swift’s Eras tour, Beyoncé’s Renaissance tour and, last week, U2’s eagerly-anticipated opening of new Las Vegas venue Sphere.
“It’s just really exciting for live music — anybody that really enjoys live music is really going to enjoy this venue,” Schulhof told MarketWatch. Buoyed by Friday’s opening, Sphere shares ended Monday’s session up 11.11%, their biggest single-day percentage gain since Feb. 9, when they gained 11.68%.
Schulhof, who is the former president of music publishing at digital media company LiveOne Inc. LVO, +0.29%, sees AI and blockchain as the next big things in the music industry. “AI is revolutionizing creativity and productivity for artists today,” he said. “All kinds of tools are available now to create new music for their fans.”
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