Carolina Herrera will present its very first resort runway show Thursday night at a private residence in Rio de Janeiro, with a view of Guanabara Bay and Christ the Redeemer.
is Herrera’s biggest rtw sales season, said creative director Gordon during a preview, so it made sense to add a runway show for it. “Brazil is one of the biggest Latin American markets for us, and it’s in the top 10 globally,” he said of the fashion division. “ButOf course, there is also a long-standing relationship with Latin America because founder Carolina Herrera was born in Caracas, Venezuela.
Gordon landed in the city last week to cast the models, who are all from Brazil, and do fittings. He’s also been seeing the sights, including the Museus Castro Maya, the local art gallery Carpintaria and the modernist landscape architecture by Roberto Burle Marx, who designed the residence in Gavea where the welcome dinner was held Wednesday night.
“We’re taking Herrera codes and giving them Rio energy,” Gordon said of incorporating bikini tops, sarong skirts, short shorts, crochet, raffia and oversize sun hats into the mix.“There’s a focus on lifestyle in this slightly more casual collection,” he added, showing off a packable green polka-dot bikini top and matching billowy long skirt, sans crinoline. “Our customer can adapt this with a white shirt and gold jewelry; that’s how Mrs. Herrera would wear it.
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