Liverpool's commercial revenues have risen significantly in recent years, and are set to continue to do so
Having delivered record-breaking commercial success over the past year there is no sign of Liverpool taking their foot off the pedal any time soon.
It isn’t a model that has always proved to be universally popular with all sections of Liverpool’s supporter base at a time when some of their rivals have operated with a perceived financial freedom in the market that the Reds haven’t been willing to engage in. But it is one that has delivered success.READ MORE: FSG are 'ahead of their time' at Liverpool as investment plan hailed
“We need to continue to deliver for our partners over and above their expectations. Just delivering on what they expect is no longer good enough for us. We have to look at ways we can evolve, innovate and improve, and continue what we are doing with our sustainability strategy, the Red Way. It has been a team effort, one that has required a global approach for a global brand. With offices in the UK, USA and Asia, and with a fanbase worldwide that stretches into the hundreds of millions and has touchpoints in all corners of the globe, having a unified approach to what the club does has been key.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Confusion and ability of officials questioned in response to LFC VAR claimsLiverpool ECHO readers have given their take on Liverpool VAR chaos and chances of a replay
Weiterlesen »
What Liverpool fans did spoke volumes as under-radar Liverpool signing arrivesIan Doyle focuses on the performance of Ryan Gravenberch after he starred in Liverpool's 2-0 Europa League win over Union Saint-Gilloise
Weiterlesen »
Join the Daily Post and Long Reads WhatsApp communityThe Liverpool ECHO has launched its latest WhatsApp community
Weiterlesen »
Labour branding appears as city prepares to host party conferenceKeir Starmer will bring his party to Liverpool with a big lead in the polls
Weiterlesen »
Andy Carroll says he was hoping he'd fail his Liverpool medical before ill-fated £35m moveAndy Carroll joined Liverpool for a then-club-record fee of £35 million in January 2011
Weiterlesen »