FTX Europe inks web3-focused deal with music festival Tomorrowland by Anu__Dave
The partnership will focus on NFTs for art, music, and ticketing, the metaverse, and cryptocurrency payments.FTX Europe, the European affiliate of crypto exchange FTX, is partnering with an electro-music festival called Tomorrowland to integrate web3 features into the festival.
The collaboration will allow Tomorrowland Winter festival attendees to collect the first 1,500 of a total of 6,500 NFTs as part of a broader festival experience. Specifically, possession of the NFTs will unlock one of five locations hidden throughout the mountains in Alpe d'Huez France, where the festival is held at the end of March, with exclusive concerts that festival-goers will have to find and scan their bracelet for entry.
The partnership will explore things like the application of Web3 and blockchain technology including NFTs for music, ticketing and art, events in the metaverse, and cryptocurrency payments.
The announcement signals the next culture-focused initiative pursued by FTX. In recent months, FTX has made significant moves into
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